I drink and eat Nestlé stuff, it doesn't bother me.
But Nescafé bothers me. Greatly.
Windows is in a weird position now, though. It's still overwhelmingly dominant on the PC, obviously, but it's in a strange kind of dead-end.
Outside of the PC it's irrelevant (ignoring WinCE embedded stuff which is more of an anomaly than anything else) and the narrative for the past few years has been that the desktop is dead/dying. Which is obviously bollocks but it's certainly true that mobile has been the growth area for the last few years and MS have spectacularly failed to do anything at all in that market.
So they're left with a woefully outdated* desktop OS and their choice is: play it safe and give that creaky old OS another new coat of paint or play it risky, try to shoehorn that OS onto mobile and hope for some penetration (YJ).
And they've kinda opted for... both. Which leaves them with a technically quite good but massively unpopular mobile OS and a technically dead but massively popular (though not hugely profitable) desktop OS. They can't afford to do an actual new Windows for a market no one is sure matters any more but they can't withdraw from a market they have like 90% share of. So... we get Windows 10, while they figure out what the fuck to do and/or hope that people suddenly start liking Windows on mobile.
And with the diminishing significance of the OS on the platform they still control (largely due to the rise of web-apps but the diversification of computing in general has played a big part too) they're slowly bleeding out in that market too as users opt for Macs, Chromebooks or just an Android/iOS tablet instead of a laptop.
It'll take a long long time for MS to lose their dominance on PC, obviously, but without new tech or genuine new features (so not Cortana) even fanboys are going to struggle to find reasons to stay after a while.
* Basically the NT4 kernel; weird, semi-64bit support (and mostly 32bit userland); outdated, feature-poor filesystem (which is poor on SSDs) - no snapshotting, no decent built-in (and trusted) encrytion, no decent (i.e. 'free') compression, no (real) on the fly-resizing, no pooling/cloning/subvolumes etc. etc.; Poor security model (even aside from NSA-backdoor concerns (which business in particular is increasingly concerned about)); No real sandboxing (nothing like chroots or BSD jails); terrible containerisation support; shitty VM tech and no in-kernel hypervisor.
You're curious.
Which two fingers and how?
I suspect 90% of people would be similar, but it'd be index and middle finger wrapped around the handle, coming back into one's palm with the thumb placed on top to steady things.
When I say 'attempted', what I actually mean is that I got home from work, turned my machine on expecting it to notify me to install. It didn't, so I didn't.
I'm happy to wait for the notification rather than faff about with an ISO or USB install.
Maybe I'm in the 10%.
Thumb on top, three fingers in the hole/handle (YJ) and little finger outside at the bottom for support.
You don't have to use an ISO or USB, you just go to the link and download a wee exe file which does it all in-place. If you want to do it.
Still too much faff. I don't have the sort of time to download a file and double-click on it! Are you some sort of mad-man?
Jeez.
With regards to Windows on the desktop and starting over from scratch. They can't, or rather people up-high have told them they can't. I'm sure there are plenty of developers in the Windows group that would love and have probably tried to start over, but have been shot down / don't have the needed permission from the bean counters to make it stick.
As for Windows Mobile - 8 and 10 really aren't that bad. Microsoft's biggest problem was enticing users and thus developers away from Android and iOS. Essentially, Apple and Google have done and are still doing to Microsoft what Microsoft did to it's competitors on the desktop - got people too heavily invested in their platforms for them to be able to switch. But in the similar vein, Apple and Google are now nearing the same position Microsoft are in but on Mobile - they have so many users heavily invested in Android and iOS that they simply would not be able to afford to start over.
And I'm not going to touch the NT kernel stuff - obvious troll is obvious :P