I'd say the Curly Wurly is something I'd associate more with younger kids, where they enjoy the chomping experience as much as the taste. I love the burning comment about Crunchie, the stuff inside is /very/ similar to cinder toffee, which tastes even more like burning, but I love it.
I don't eat pork scratchings, even over here most people would avoid them, fans of the stuff are rare but once you get one they adore it.
Good vid.