empty and substance-less
Pretty much like the Tory party themselves? I hate the fact that David Cameron (or any politician) can get by on being 'charismatic' (at least in some people's eyes) and not by showing any actual integrity, intelligence or leadership qualities.
I liked the chancellor debate because if you look at the three of them and think "who puts the most effort into their apearance?" you also get the likely answer to "who puts the least amount of effort into actually working?" (Darling's anomalous eyebrows notwithstanding).