Your situation sounds familiar. So few businesses of any kind pay any serious attention to the early stages in customer interaction (the online or other computer kind). Just thinking a bit about what somebody needs to to enter in a simple initial screen, which may be little more than a menu, and how that screen responds, is like some kind of magic to many people. And yet those tools have been there for years. I used to teach ISPF which is probably the most common way that developers interact with IBM mainframes, and although IBM provided a hugely rich variety of ways of prompting, validating and responding to every field on a menu, it was incredibly hard to get people to make use of them. A few careful decisions and it was easy to build a menu that had much of the functionality that today we would call AI. And probably more secure and fault tolerant.He May Be Your Dog But He's Wearing My Collar
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