Polling drives a great deal of 'news reporting' (and the ad revenues that come with it) so no, I don't think we've seen the last of it. I bet it's going to be a lot more carefully crafted, around stuff like twitter and facebook. And it will still frequently fail.
I still have not really figured out the value of twitter.
It makes perfect sense for a candidate to use twitter to communicate to the audience / potential voters, but what is the value in reading this information unless you are already are interested in the candidate?
Why would a casual democratic voter follow a republican candidate, or frankly, why follow even the democratic candidates? I would think that most people make up their minds years in advance on how they will vote.
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