what? We had an amazing rewards system ourselves, Dragon Points! It was brilliant, you could earn and distribute points to people (for being helpful, or funny, or whatever) and as you built up points your dragon egg would hatch and a little dragon would grow. It all ended badly, as I recall - something about kilts and very dubious fiction about dragons with fair maidens.
Ahh, you guys busted his balls and he responded in a cowboy, I'll run the fuck over ye with a steamroller 'n shotgun blazin' sort of way.
You pretty much got what you gave, except in his usual style, Lynch tried to inspire discussion by making some fairly outrageous statements folks took too seriously. He was mostly taking the piss with you but it was taken too much to heart. He's actually a good chap, quite good as a Community Manager (and writer).
Did you ever see such a messed up situation in your whole life, son?