That's kind of the Catch-22 isn't it. If you offered a great, affordable service you'd make money in the volume of users. Yet most providers keep their prices higher and limit the amount of customers willing to pay for their services. I've always been a believer in spreading the burden over all users and not trying to get rich off of a only a few.
I was actually very close to starting a WISP in my town when I was still in business. The major stumbling block was the terrain. This is a mountainous area and getting customers in the valleys would probably be more work and more cost than it would be worth.
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