He'll probably just kill everyone off, you're right though he does look a lot like Simon Roberts, ad stories about dragons, hmm maybe it's just a pen name!
It'd certainly take twice as long to say his name in Swedish.
Speaking of being mentally slow, I was watching Mr. Benn this afternoon with my son. Whoever animated that show, and decided that walking animations of legs going back and forth at /literally/ the speed of light should be casitgated. It nearly gave me a seizure.