Hmmm chocolate.....

Righto, I'd like to let you know that I decided to try Morrisons own 'Value' Fruit & Nut milk chocolate, and It's quite nice actually. It's in purposely designed bright yellow packaging to make you feel like a scruff when you buy it though.

That's exactly what it's for. I read about it the other year, it's so supermarkets can sell the 'same' product to people of different incomes and charge richer people more money for essential the same thing.

i.e. premium sausages, they can rip off snobby people and get them to pay more for the sausages if they're called primium and in fancy packaging, but they know that if that was all they sold they'd alienate a large percentage of ther potential customers who couldn't/wouldn't pay the higher prices. So they have the cheaper products which are essentially the same thing, but they put them in packinging that screams cheap and nasty to stop the snobby people from paying too little.