^^^TL;DR: it's a boomer thing.

I don't doubt that money is made, in vast bucketfuls, and that the men who lurve the money do all that they can to make it. That said, I don't necessarily share your faith in the competence of money-men and women. I suspect that they may believe that what they do will haul in a few more dollars, and that the input of focus groups or whatever is useful. However, I also suspect that the genuinely effective levers they have available are far more obvious than applying a fashionable slew of gunk to the output of multi-million dollar optical equipment. Things like having a star name or two, a humungous advertising budget, loads of free publicity (which a film about Napoleon will get), and a big name director blah, blah, blah, are far more reliable guarantors of success. 

Of course, there are directors who fuck about with colours in other ways. Looking at recordings of stuff by Wes Anderson, I thought I'd screwed something up. But no, he means it to be that way. My own view is that whereas lush, vivid colour works wonderfully in the Grand Budapest Hotel, the washed out over-bright Asteroid City is irritating and his recent series of short films for Netflix, which have much in common with Asteroid City, are just wrong. However, I do applaud him for not simply leaning on the sludge button.

I quite like earlier Wes Anderson, when his ideas seemed genuinely fresh, and before  he started making the pastiche selfies. I don't think he has worked on the scale or budget of noir-loving Ridley Scott, or been that big of a box office draw outside of the arthouse circuit.