I was setting up a new card machine in a friend's shop recently when the man from the BT phonebook was there, he made me cross and I think I talked her out of it once he left :Y
I think a small presence is worth having but you've got to remember it's only going to be over 50s seeing it.
She's still going to have an ad in there, just not a giant expensive one, which I think is sensible. I would not put Rowdydow in there (giggle)
Then blue rinse will be bought from one of your competitors ;-)