Indeed, I bought mine on black Friday, and I suspect I was sent a brand new model rather than a refurb, so I can only hope he made a reduced margin on my sale.
Our Dyson went south the other month, so we got a Shark.
S'bloody brilliant and well worth redirecting your money away from Dyson. It made me the most excited I've got about a vacuum cleaner. I literally had to sit down after using it. :|