Worth noting though that (based on reporting) the Remain campaign spent (significantly) more than the Leave campaign overall.
Cos it's easy to give the impression that Remain played fair and Leave bought their victory, which isn't really true.
Leave made spurious claims and ran a more manipulative campaign for sure. But it also addressed (and fanned) peoples' actual concerns (whether legitimate or not), which Remain failed to do.
(I say this as someone who's EU-ambivalent)
EDITED: 4 Jun 14:19 by X3N0PH0N